Privacy Policy
Effective 12 August 2026 · last updated 15 August 2026
Applies to the Fishful Thinking mobile game on Google Play and the Apple App Store, and
to this website.
The short version. Fishful Thinking has no account of ours, no sign-up and no advertising. Your save lives on your device; if you are signed in to Google Play Games or iCloud, a copy is also backed up to your own account there, so a new phone can pick up where the old one left off. That copy goes to Google or Apple, never to us. We do not collect, store or sell personal information about you, and this website sets no cookies.
1. Who we are
Fishful Thinking is developed and published by Garage Frogs ("we", "us"), the data controller for the limited purposes described below. For any question about this policy, or to exercise any right described in section 12, contact [email protected]. A person will answer, and we aim to do so within 30 days.
2. What the app collects
No personal data of any kind is collected by us, transmitted to us, or shared with third parties for our own purposes. We operate no server. The one thing the app sends anywhere is your save file, and it goes to your own platform account — see section 5. Category by category, matching the disclosures we make in Google Play's Data safety form and Apple's App Privacy questionnaire:
| Category | Collected? | What actually happens |
|---|---|---|
| Name, email, address, phone number | No | Never requested. There is no form to fill in. |
| Account credentials | No | We have no account system. The app never sees a password: cloud backup uses the Google or Apple account your device is already signed in to, and the sign-in happens in their software, not ours. |
| Precise or approximate location | No | Never requested; the app declares no location permission. |
| Contacts, photos, files, microphone, camera | No | Never requested; no such permission is declared. |
| Advertising identifier (AAID / IDFA) | No | This build contains no advertising SDK and does not read an advertising ID. |
| Analytics, usage or diagnostic events | No | Unity Analytics is disabled in the project, the app is not linked to any Unity cloud project, and no analytics service is initialised. |
| Crash logs | No | No crash-reporting SDK is present in this version. |
| Your aquarium, fish, progress, settings | Stored on your device | Written to the app's own private storage. Never uploaded to us. |
| A backup copy of that save | Stored in your Google or Apple account | Only if you are signed in to Google Play Games (Android) or iCloud (iOS). See section 5. We cannot read it. |
| Purchase confirmations | Handled by the store | See section 4. We receive no payment details, ever. |
3. Third-party components
The app is built with the Unity engine and includes Unity's in-app purchasing library so that purchases can talk to the platform store. We have not linked the app to any Unity cloud project, Unity Analytics is switched off in the project settings, and we do not initialise any Unity online service.
On Android the app includes the Google Play Games Services plugin, used for one thing only: storing a backup copy of your save in your own Play Games account (section 5). On iOS the equivalent is iCloud key-value storage, which is part of the operating system and needs no third-party library.
When you make a purchase, the transaction is handled by Google Play Billing or Apple StoreKit depending on where you installed the app. Those companies act as independent controllers of that transaction under their own policies, which offer protections comparable to those described here: Google Privacy Policy · Apple Privacy Policy. The same two policies govern the cloud backup described in section 5.
No other third-party SDK collects data in this version. If we ever add one — crash reporting and rewarded advertising are the two we have considered — we will update this policy and our store disclosures before that version is released.
4. Purchases
The game offers optional in-app purchases of an in-game currency. Payment happens entirely inside Google Play's or Apple's own checkout. We never see, receive or store your card number, billing address, or any other payment detail. The app is told only whether a purchase succeeded, so it can grant what you bought, and that confirmation is applied on your device.
Refunds are handled by the store that took the payment. See Google Play refunds or Apple refunds.
5. Cloud save
So that a lost or replaced phone does not mean a lost aquarium, the game keeps a backup copy of your save file in your own platform account:
- Android — as a Play Games "saved game" in your Google Play Games account, if you are signed in to Play Games on that device.
- iOS — in your iCloud account's key-value storage for this app, if you are signed in to iCloud on that device.
What is in it. Your save file — tanks, fish, coins, progress and settings — wrapped with three bookkeeping values used to work out which copy is newer: a version number, the time it was written, and a single number summarising how far along the save is. That is the whole contents. There is no name, no email address, no device identifier and no contact information in it, because the game never had any of those to put there.
Where it goes. To Google or to Apple, into storage that belongs to your account. It never reaches us. We have no server, and we have no console or tool that lets us read your saved game — that storage is readable only by the app running on a device you are signed in on.
When it happens. The game checks for a backup once while it is loading, and afterwards uploads a fresh copy periodically and when you close the app, but only when something has changed. It is automatic while you are signed in, and there is no separate prompt from us. On Android, Play Games may show its own sign-in prompt the first time.
If you would rather it did not. Sign out of Google Play Games, or turn iCloud off for Fishful Thinking in your device settings. The game then plays entirely from the local save with nothing uploaded, and no feature is withheld. To remove a copy that already exists, see section 9.
Your Play Games identity. On Android, Google associates your Play Games profile with this game on their side — that is how a backup is addressed to the right player. That association is Google's, under their privacy policy. The app does not read your Play Games ID, and we do not store it.
6. Notifications
With your permission, the game can send reminders — for example when your tank needs attention. These are scheduled and delivered entirely on your own device. There is no server pushing messages to you, and no message content leaves your phone. You can withdraw the permission at any time in your device's system settings, and the game keeps working without it.
7. Children
Fishful Thinking is suitable for a general audience and is not directed at children under 13 (or under 16 in the EEA/UK). Because the app collects no personal information from anyone, it collects none from children either, and we hold no child's data to disclose or delete. We comply with COPPA by not collecting personal information at all. The cloud backup in section 5 is not an exception: it goes to the child's own family-managed Google or Apple account under that platform's own protections, and never to us. If you believe a child has somehow provided us personal information, contact us and we will confirm what we hold — which, structurally, is nothing.
8. Security
Your save on your device is protected by your device's own operating-system protections — app-private storage that other apps cannot read, plus whatever device encryption and screen lock you have enabled. The backup copy is protected by the security of your Google or Apple account, including whatever password and two-factor protection you have on it, and is encrypted in transit by those platforms. There is no account of ours to be breached and no database of ours to leak, because neither exists.
9. Data retention and deletion
We retain nothing, because we receive nothing. There are up to two copies of your save, and both are somewhere you control.
The copy on your device: uninstall the app. That removes the save file and everything else the app has written to your phone, immediately and permanently. You can also clear the app's storage from your device settings without uninstalling, which resets the game.
The backup copy in your account survives uninstalling, by design — it is what restores your aquarium when you reinstall. To delete it as well:
- Android — open the Google Play Games app, go to its settings, and use the option to delete individual game data, choosing Fishful Thinking. Menu wording varies between versions of the app.
- iOS — in Settings, open your Apple Account, then iCloud, then the option to manage account storage, and delete the data stored for Fishful Thinking. Menu wording varies between versions of iOS.
We cannot delete that copy for you, and it is not withholding on our part: it sits in your account, and we have no access to it. If either route above does not work on your device, write to us and we will help you find the current one.
If you would like written confirmation of what we hold about you, email [email protected] and we will respond within 30 days. The honest answer will be that we hold nothing.
10. Accounts
The app does not support account creation. There is no login of ours, no profile and no user-generated content shared with anyone else. The cloud backup in section 5 uses an account you already have with Google or Apple; the game neither creates it nor can delete it. Apple's in-app account deletion requirement (App Store Review Guideline 5.1.1(v)) therefore does not apply — there is no account of ours to delete. Uninstalling, plus the steps in section 9, achieves the equivalent outcome.
11. Legal basis for processing (EEA / UK)
We do not process personal data, so in ordinary use no legal basis is engaged. Where processing does occur it is limited to three cases: performance of a contract (Art. 6(1)(b) UK/EU GDPR) when the platform store processes a purchase you asked for and when your save is backed up to your own account so the game works across your devices; and consent (Art. 6(1)(a)) for device notifications, which you grant in the system permission prompt and can withdraw at any time in your device settings without losing access to the game. The cloud backup can be switched off as described in section 5, also without losing access to the game.
12. Your rights
Depending on where you live, you may have rights to access, correct, delete, restrict or object to the processing of your personal data, to data portability, and to lodge a complaint with a supervisory authority. If you are in the EEA or UK these come from the GDPR; in California from the CCPA as amended by the CPRA; and comparable rights exist elsewhere.
You can exercise any of them by emailing [email protected]. We will not discriminate against you for doing so. In practice the response will be that we hold no personal data about you, and that the data you do have is on your device and in your own platform account, under your direct control (section 9).
We do not sell or share personal information, and we never have, as those terms are defined by the CCPA/CPRA — including for cross-context behavioural advertising. There is no "Do Not Sell or Share My Personal Information" mechanism to offer because there is nothing to opt out of.
13. International transfers
We transfer no personal data internationally, because we receive none. Purchases you make, and the backup copy of your save, are transferred and stored by Google or Apple under their own safeguards and in the regions those companies operate.
14. This website
This site is static. It sets no cookies, uses no analytics, and loads no fonts, scripts, images or other resources from third-party servers — everything is served from this domain, so visiting it does not disclose you to anyone else. Our hosting provider may keep short-lived server logs including IP addresses for security and abuse prevention, which is standard for any web server and is not used to identify or profile you.
15. Changes to this policy
If what the app collects ever changes, we will update this page and the "last updated" date above before the new version is released, and we will update our Google Play Data safety and Apple App Privacy disclosures to match. Material changes will also be noted in the store listing release notes.
16. Contact
Garage Frogs
[email protected]
Questions, privacy requests, and complaints all reach a person at that address.